Being in the business for over 9 years with the same brand image had made De Pauh Garden Restaurant of reaching the target customers. The same brand image for over 9 years had pushed the restaurant to stagnation. The business was in dire need of new refreshing brand image that would facilitate them to connect with their target audience better.
It is always prudent for a F&B business like De Pauh Garden to keep looking for new customers and not rely on their loyal customers. Considering to rebrand their restaurant online also allowed room to connect with new-age clients that would resonate with their ideas and beliefs, brewing with new customers.