6 Top-Notch Practices for a Restaurant Website (#3 Always Missed by Most Restaurant Owners)
93% of restaurant website failed because of the lack of understanding of the specifics needed to build a great website for this industry.
Building a restaurant website is a real challenge for anyone who tries to actually build one from scratch.
When you build a restaurant website it should be built to deliver top-notch information about your hospitality services.
Building a restaurant website with a specific set of goals in mind can help you build the right website and bring you, customers and visitors.
Top-notch customer service, quality food, superior service, fast service, and value-added service – these are the main concepts that go into building a restaurant website.
For a restaurant website to be successful it needs to be built by a website professional who understands how important these elements are for a restaurant.
So, what are the best practices for building a restaurant website?
1. Ease of Use
One of the best practices for a restaurant website includes being easy to use. In order to be user friendly, the menu and the other links need to be placed in an easy to navigate order. Other important aspects include offering a clean, simple design that is easy to navigate and understand.
2. Hire Professional
There are many places where you can find a good web design company. However, the best practice is to choose a web design company with experience and knowledge of the food industry.
By getting your restaurant website from a web design company that has done this before, you can be assured that the website you receive will be the best fit for your F&B business. Take the time to find a web design company with experience and knowledge in the food industry.
We at Tavernify build just restaurant websites. Rest assure all we do is provide you with the best design service that complies with the industry standard at both national and international level.
3. Content Reflects Brand
Another best practice when building a restaurant website is to make sure that the content on the website reflects the mission of the business.
Yes, this is the one which always being missed by most restaurant owners when they request for a website design from the designers.
Most restaurant owners neglect this point by wanting so many things from the designers that are totally out from what they actually need to grow their business brand.
Having a strong brand correlation between the website and the actual physical business builds trust and awareness from your audiences.
If the content is off-putting to visitors, they may quickly lose interest and not return. You want to make sure that you are building a website that makes sense for your business.
4. Easy Site Navigation
When building a website, building a navigation structure is a hard task. A great example of how a navigation structure can make a website user friendly is this: make the home page easy to get to with only a few clicks. Then make the menu navigation easy to find. Finally, make the navigation more difficult when you have a lot of pages on the website.
5. Distinct Color Schemes
One way that many restaurant websites make their pages easier to navigate is by using a color scheme. This is especially true with colors like red, orange, and yellow. When using these colors on the site, make sure that they do not blend together.
They are used for different purposes. Orange for menu and then red for non-menu items can be a great way to make a website user friendly. However, if they are in the same color scheme, it can make the site appear messy.
This method of designing different navigation schemes is becoming increasingly popular as a result of the way it makes the pages easier to navigate. However, if you decide to use color schemes to make your pages easier to navigate, be sure that you are not using too many colors that will blend together and look messy.
6. Identifiable Navigations
Another best practice is to make sure that different navigation schemes are easily identifiable. Having an unusual color scheme can be a way to keep the site user friendly. It is also an effective way to help customers find their way through the site.
However, if you choose to use many of the same navigation methods, be sure that they are easy to locate. Also, it can be helpful to consider whether it is a good idea to keep the same look throughout the site. For example, if you are looking for the order forms and then the payment options, consider whether it would be more helpful to create a new site that has a unique look.
By following these best practices you can easily make your website more user friendly. Making your restaurant website user friendly can help ensure repeat business and better results for your restaurant.
We at Tavernify value the importance of having a perfect website for restaurant. We are on the mission to digitalize each of every restaurant in Malaysia and leveraging the power of an online presence to reduce workload and downtime of their business. Contact us for more details if you want us to help your restaurant with our website-building expertise.